At casual glance, it would appear Yeti disappears in the 1970s. After the tumultuous 60's, the elusive creature seems to have fled from the limelight, retreating into his ice cave.
But if you know where to look, the Yeti was still there; he was just lying low.
Bronze Age of comics, with its subversive and more psychologically complex focus, embraced the Yeti's dark side. He was rarely cuddly or cute in this decade. Even outside of comics, like in TV's Land of the Lost or Disney's Matterhorn ride, Yeti was depicted as a ferocious enemy - a monster to be feared or fought. He no longer had to be associated with the Himalayas; any snowy place would do - even fantasy worlds and alien planets. In 1970, Marvel launched an adaptation of pulp character Conan the Barbarian, which led to the popularity of more sword & sorcery characters and situations. These stories were notable for their recurring antagonistic ape-men.
And a little tabletop game called Dungeons & Dragons was published in 1974. Its creator, Gary Gygax, included the Yeti as one of the original monsters for players to fight. This would have huge ramifications later when video games advanced to a point where their makers were ready for new sources of inspiration.
Kids of the 70's continued to be introduced to Yeti and not just in comics. Childhood heroes of all stripes - Scooby Doo, the Harlem Globetrotters, G.I. Joe, the original Ghost Busters, Spider-man on the Electric Company, and even Alfred E. Newman from Mad Magazine - endorsed the Snow Beast.
Scooby Doo, Where Are You!: "That's Snow Ghost" (animation)
1970 Fantastic Four (comic)
1970 Web of Horror (comic)
1971 Creepy cover (comic)
1972 Harlem Globetrotters (comic)
1973 G.I. Joe Search for the Abominable Snowman (toy)
1973 Zoo Robbery (film) [Not pictured]
1973 Superman (comic)
1973 Supergirl (comic)
1974 Shriek of the Mutilated (film)
1974 Baron Weirwulf (comic)
1975 Dungeons & Dragons (game)
1975 The Ghostbusters (television)
1975 Night of the Howling Beast/Werewolf vs. The Yeti (film) (film) [Not pictured]
1975 Better Business Bureau PSAs (ad)
Electric Company (television)
1975 Phoenix (comic)
1975 Miracle Strip Amusement Park (attraction)
1975 One of Our Dinosaurs Is Missing (film)
1975 Boris Karloff (comic) [Not pictured]
1975 Daffy Duck (comic) [Not pictured]
1976 Land of the Lost (television)
1976 Fredric Brown cover (book)
1977 Snowbeast (film)
1977 Famous Monsters of Legend (toy)
1977 Scooby's All-Star Laff-A-Lympics (animation)
1977 The All New Super Friends Hour (animation)
1977 Black Panther (comic)
1977 M.A.C.H. 1 (comic)
1977 Warlord (comic)
1977 Eisvampire (book) [Not pictured]
1977 Creepy (comic)
1977 PM Monthly (comic) [Not pictured]
1977 Yeti il Gigante / Sculpture (attraction)
1977 Milton Bradley Boardgame (toy) [Not pictured]
1978 Disneyland Matterhorn animatronic (attraction)
1978 Jason of Star Command (television)
1978 The Primevals (film - unreleased)
1979 Abominable Snow Mad (book)
1979 In Search Of... (television) [Not pictured]
On to the Eighties...