Interpretation: The yeti, who of all creatures in a snow storm would be the most comfortable, would still prefer a hitch-hiked ride in your Toyota.
Either that, or yeti is giving you and your Toyota a thumbs-up for "job well done".
But Toyota was not done with yeti!
On a number of occasions, a hired person has been disguised as the Abo'man to endorse their product at action sports events:
Source
See also: Source.
(Trend Watch: I've been seeing more and more depictions lately of yeti wearing ski goggles...)
Source.
So why does Toyota employ the yeti?
I think it's because they smartly recognize that yeti is currently popular with youth and also emblematic of winter action sports (snowboarding/skiing).
So using him as a mascot to endorse their motor vehicles helps target the right demographic.
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