A case-in-point: Japanese brand nonnative has a Fall/Winter collection for men this year called "Yeti Hunting Club".
It doesn't have much to do with yeti - just outdoorsy stuff with a little hunter's orange. EXCEPT! they knock it out of the park with this one lovely t-shirt design featuring the abominable one.
Here are some pictures (from here):
I really dig the design. Too bad it is prohibitively expensive. $132.81 plus overseas shipping.
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