The city officials would like the citizens to curb their carbon emissions. A campaign is set in motion to educate young people about conservation and recycling. The following thought process occurs among the Utilities staff:
Large carbon footprints are a bad thing. The city wants to help people reduce them.
The Yeti, loved by all ages, is associated with footprints. Large ones.
Therefore, the perfect mascot for the campaign = Yeti!
Genius.
The Carbon Yeti helps students learn how to recycle and shows them ways to help their families reduce energy use at home.
Utilities created a colorful a booklet that students can use. They made displays, pledge books, a website, and trading cards. They even made a mascot character to attend events, and he has his own facebook page where he dispenses conservation tips!
more where this photo came from here
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The whole campaign was so genius that it won an award. In June 2010, Bellevue won the 2010 Youth Education Recycler of the Year from the Washington State Recycling Association.
Way to go, Bellevue! Good use of the Yeti!
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