Carroll Yeti (for Whole Foods)

I was at Whole Foods the other day and the woman in front of me in the checkout line had the following graphic on the front of her hoodie:



Remembering this post from last July, I queried her about the source of her yeti-themed hoodie. She replied that they were only available to Whole Foods employees. Apparently, during the holiday season, they were given out as gifts to staff. They were such a huge hit, that now, post-holiday, employees were clamoring for more merchandise with the graphic, even offering to fork over additional payment. There are no plans to make items with the design available to the general public. This is strictly a Whole Foods employee thing.

I had to track down the source of this most popular and exclusive yeti.

Turns out Whole Foods wanted something to go on their produce boxes. They commissioned package designer Christy Norris Carroll and illustrator David Carroll to create four unique designs (of which this yeti is one) to act as fictitious brands to prettify their produce boxes.

Someone later decided to stick the yeti design on a hoodie as a holiday gift to Whole Foods employees.

And then one of the employees wore it when she went grocery shopping yesterday.

And then I happened to go to Whole Foods and checkout at the same time as her.

And I happen to maintain a blog about yeti designs...

And the rest, as they say, is history.